The short version: your photos are converted on your own device. They are not uploaded to any server.
Your files never leave your device. When you choose a HEIC photo on this site, it is read by JavaScript running in your own browser and written back out as a JPG on your own device. There is no upload step. We do not receive your photo, we do not store it, and we cannot see it.
We do run third-party visitor measurement. This site loads Google Analytics (measurement ID G-651SFXPRV2, served from googletagmanager.com). Our host, Cloudflare, also injects its own traffic-measurement script. Together these tell us how visitors use the site: which pages are opened, how long they stay, approximate country, browser and device type.
They measure visitor behaviour only. Neither Google Analytics nor Cloudflare's measurement is given the photo you convert — the file you choose is read and written inside your own browser and is never handed to a third party. Google Analytics sets a cookie in your browser (the _ga cookie) so it can tell returning visitors apart.
This site is served through Cloudflare's network. Like any hosting provider, it necessarily handles standard network information — your IP address, browser type, and the pages you request — in order to deliver the pages to you. On top of that we run the third-party visitor measurement described above, which reports visitor behaviour. None of this touches the file you convert.
This site is free to use, but hosting it is not free. We intend to add third-party advertising (such as display ads) to this site in the future to cover those costs.
If and when we do, advertising providers may set their own cookies and may collect data such as your IP address, device information, and browsing behaviour, governed by their own privacy policies rather than this one. Advertising networks operate independently of us, and we would not control what they collect.
Two commitments: we will update this policy before any advertising is added, and adding advertising will not change how the converter handles your photos — conversion will remain local to your browser, with no upload.
If you write to us at [email protected], your message is forwarded to a personal inbox that is checked daily. We keep that correspondence so we can reply. We do not add you to a mailing list and we do not share your address with anyone.
Please do not attach photos to your email. We cannot help with a specific file, because we never receive the files you convert.
This site is a general-purpose file tool. It is not directed at children and we do not knowingly collect personal information from anyone.
If this policy changes, the updated version will be posted on this page with a new date.
Questions about this policy: [email protected], or use the contact page.
Last updated: 20 September 2026